Focus group in research methodology

This can be carried out within the framework of a snowball system via those who are already included, and can take place step by step during the research process. A particular ethical issue to consider in the case of focus groups is the handling of sensitive material and confidentiality given that there will always be more than one participant in the group.

Organizing Your Social Sciences Research Paper: The Methodology

She is currently working on a number of evaluation projects for probation services across the country. Warnings Resist the urge to include every detail you discover in the report. With the acceptance of participatory research approaches by various funding bodies for example, the Department of Health in England and the World Bankthere are a growing number of programs that stipulate the use of participatory research strategies in the funded projects.

Whether the affected persons are merely interviewed, or whether they participate directly in research decisions, possibly implies completely different social-policy and professional-policy backgrounds and underlying philosophical positions.

However, there appear to be inadequacies in the way such groups are run in practice. This calls for considerable courage and willingness to swim against the current, and, possibly, to put up with disadvantages. At the same time, they are personally empowered and develop dispositions such as self-confidence, self-assurance, and a feeling of belonging.

In another study Smith et alpatients in hospital were invited to give their views about services and to provide ideas about improvements. Explain what you learned from the focus group.

There was a problem providing the content you requested

The author does not perceive communication between two partners as a dyad, but rather as part of a much larger system of communication. Reflection on the research process This type of reflection is largely consistent with the concept of "epistemological reflexivity" employed by BORG Jean RATH presents a participatory approach aimed at extending the possibilities of co-constructing experiences and meanings.

Nevertheless those who participate in this kind of research often find the experience rewarding. The Level Of Participant Involvement In The Research Because every participant is under observation by the moderator and everybody know the process has been videotaped, it is easy to make participants fully engage even during non-discussion time.

This research aims at the development of marketable pharmaceutical products. Uses of the focus group Focus groups are used widely in the following areas: In this framework, the primary aim is not to change practice in the course of research.

How to... conduct a focus group

Drawbacks "Groupthink" is a primary concern with focus groups. Sometimes moderators will need to probe for details, or move things forward when the conversation is drifting or has reached a minor conclusion. As far as we are aware, there has been little discussion in the literature about the way in which such group conflicts can be reflected upon and moderated.

However, collaborative research with people who have a history of marginalization is possible only on the basis of trust RATH, We have found that often times, as groups of clients pour into our facilities, they often might not know each other. Focus groups however rely on interaction within the group based on topics that are supplied by the researcher.

We shall now address certain aspects of these two procedures that are particularly visible in the participative approach but are not often mentioned in discussions on qualitative methods. Difficult for sensitive or intimate topics or if confidentiality is involved. It is particularly suited to research amongst populations which may perceive their views to be devalued, for example socially excluded groups, or in an organization where a particular group of workers may feel that their opinions are ignored by management.

This means that the relationships between the group members must also be regularly reflected upon in order to shed light on such conflicts and, if possible, to defuse them.

Advanced Focus Group Research. Qualitative Research A focus group is qualitative research because it asks participants for open-ended responses conveying thoughts or feelings.

Focus Groups - Pros and Cons

The group members are allowed to discuss with one another to reach a common answer. This also makes data from focus groups less representative of the total universe. Qualitative Inquiry and Research Design: Focus Group Features Within a focus group, a moderator poses a series of questions intended to gain insight about the way the group views the brand, product and related images, slogans, concepts or symbols.

Validity & Reliability of Focus Groups

After reading the contributions, we were prompted to engage productively with the characteristics, aspirations, and desiderata of participatory research. Rather, the aim is to produce knowledge in collaboration between scientists and practitioners.

Fundamental Principles of Participatory Research 3. However, the contexts that he has in mind differ from those used here. However, there is undoubtedly considerable need for further development in this regard—and a more intense discussion of quality criteria will be of central importance.

The realization of focus group objectives depends on a proper structuring of the focus group and asking the correct questions regarding the issue.

No document with DOI

Focus groups are group discussions conducted with the participation of 7 to 12 people to capture their experiences and views regarding specific issues closely related to research question(s).

Focus groups data collection method is most suitable for types of studies where multiple perspectives.

2 Focus Group MethodoloGy The quote above is taken from a study by Deevia Bhana () in her research on how HIV and AIDS are interpreted and made meaningful by seven- and eight-year. Focus group discussions (FGDs) are part of most experiences of participatory research and action, and perhaps the most commonly used method in the participatory toolkit.

The label FGD embraces a range of different procedures, but the common denominator is that a group of different types of participants is formed, and the group members are given the opportunity to enter into conversation with.

Participatory Research Methods: A Methodological Approach in Motion. Distinctive Features of the Participatory Research Methodology The second instrument that is frequently used within the framework of participatory research is the focus group. Focus group methodology uses focused interviews to obtain information from individuals and interactions among individuals in a small group setting.

In this article we share the insights we have gained from using focus group methodology in work with an under-served population of black menopausal women. This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results. Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage.

Focus group in research methodology
Rated 0/5 based on 72 review
Understanding the Real Purpose of a Focus Group